Privacy policy

Privacy Policy

Last updated: 14 August 2026

Argent West AB ("Argent West," "we," "us," "our") operates this store and website, including all related content, products, and services (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understood how we collect, use, and disclose your personal information as described here.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you. We may collect or process the following categories, depending on how you interact with the Services and as permitted or required by applicable law:

  • Contact details including name, address, billing and shipping address, phone number, and email address.
  • Financial information including payment card details, transaction information, and payment confirmations. Payment card numbers are handled directly by our payment providers and are not stored by us.
  • Account information including username, password, and preferences (if you create an account).
  • Transaction information including items you view, add to your cart, purchase, return, or exchange.
  • Communications including messages you send to us through the contact form or email.
  • Device information including your device, browser, network connection, IP address, and other unique identifiers.
  • Usage information including how you interact with and navigate the Services.

Personal Information Sources

We collect personal information from the following sources:

  • Directly from you when you create an account, make a purchase, contact us, or otherwise provide your information.
  • Automatically through the Services from your device when you use our website, including through cookies and similar technologies.
  • From our service providers who help us operate the Services.
  • From payment providers and shipping partners as part of processing your order.

How We Use Your Personal Information

We use your personal information for the following purposes:

To provide and improve the Services. Fulfilling your orders, processing payments and returns, managing your account, arranging shipping, remembering your preferences, and personalising your experience.

Marketing and communications. Sending marketing emails to customers who have opted in, and communicating with you about your account, orders, or general enquiries.

Security and fraud prevention. Authenticating your account, protecting the Services, and detecting fraudulent or unlawful activity.

Customer service. Responding to your questions, requests, and support enquiries.

Legal reasons. Complying with applicable law, responding to legal requests, and enforcing our terms and policies.

How We Disclose Personal Information

We may disclose your personal information to trusted third parties who help us operate the Services, including:

  • Shopify — hosting, checkout, and payment infrastructure.
  • Klaviyo — email marketing (only if you have consented to marketing).
  • PostNord — shipping and delivery.
  • Stripe / Klarna — payment processing.
  • Loox — product reviews (only if you leave one).

Each of these providers has its own privacy policy governing how they handle your data. We share only what is necessary for them to perform their service.

We may also disclose personal information:

  • When you direct or consent to disclosure to third parties, such as to ship products or through social media integrations.
  • In connection with a business transaction such as a merger, acquisition, or sale of assets.
  • To comply with legal obligations, respond to legal requests, or protect the rights, property, or safety of Argent West, our customers, or others.

Cookies and similar technologies

We use cookies and similar tracking technologies on the Services to make them function properly, remember your preferences, and understand how visitors use our site.

Essential cookies are required for the Services to function (e.g. keeping items in your cart, remembering login state). These do not require your consent.

Analytics and marketing cookies help us understand site usage and show you relevant content. These are only set with your consent, which you can manage through the cookie banner shown on your first visit or in your browser settings.

You may withdraw your consent at any time. Withdrawing consent does not affect the lawfulness of processing before withdrawal.

Third Party Websites and Links

The Services may contain links to websites operated by third parties. If you follow such links, we encourage you to review those sites' privacy and security policies. We do not control and are not responsible for the privacy or security practices of external sites.

Children's Data

The Services are not intended for children under 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will delete it.

Security and Retention of Your Information

We take reasonable steps to protect your personal information from unauthorised access, alteration, or disclosure. Please note that no security measures are perfect, and information transmitted over the internet cannot be guaranteed to be fully secure.

We retain your personal information only as long as necessary for the purposes described in this policy:

  • Order data (name, address, order details): retained for 7 years for accounting and tax purposes under Swedish law.
  • Customer accounts: retained as long as your account is active. You may request account deletion at any time.
  • Marketing consent and email data: retained until you withdraw consent by unsubscribing.
  • Contact form submissions: retained for 2 years or until the matter is resolved, whichever is longer.
  • Cookies and analytics data: retained according to the settings of the specific service, typically 12–24 months.

When data is no longer required, we delete or anonymise it.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances:

  • Right to access. Request a copy of the personal information we hold about you.
  • Right to delete. Request that we delete personal information we maintain about you.
  • Right to correct. Request that we correct inaccurate personal information.
  • Right of portability. Request a copy of your data in a portable format, or that we transfer it to another party where technically feasible.
  • Managing communication preferences. You can opt out of marketing emails at any time by using the unsubscribe link in our emails. We may still send you non-promotional emails, such as order confirmations or account notifications.

If you reside in the UK or European Economic Area, you may also exercise the following rights, subject to local law:

  • Objection to processing and restriction of processing. You may ask us to stop or restrict our processing of your personal information for certain purposes.
  • Withdrawal of consent. Where we rely on consent to process your personal information, you may withdraw this consent at any time. Withdrawal does not affect the lawfulness of processing before withdrawal.

You can exercise any of these rights by emailing us at hello@argentwest.com. We may need to verify your identity before processing your request. We will respond within the timeframes required by applicable law.

We will not discriminate against you for exercising any of these rights.

Complaints

If you have concerns about how we handle your personal information, please contact us at hello@argentwest.com and we will do our best to resolve the matter.

If you reside in Sweden, you may also lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) at imy.se.

If you reside in the EEA, you may find your local data protection authority via the European Data Protection Board list.

International Transfers

We may transfer, store, and process your personal information outside the country where you live. If we transfer personal information out of the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms — such as the European Commission's Standard Contractual Clauses or equivalent — unless the transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons. We will post the revised policy here and update the "Last updated" date at the top. If the changes are significant, we will provide notice as required by applicable law.

Contact

If you have questions about this Privacy Policy or wish to exercise any of the rights described above, please email us at hello@argentwest.com.

Argent West AB

For the purpose of applicable data protection laws, Argent West AB is the data controller of your personal information.